1. How does Lotame collect data for audience segments?

We deploy our Behavioral Collection Pixels (BCP tags) across our publishing partner’s sites. BCP tags are two “light” lines of code that enable our targeting platform, Crowd Control, to gather, organize and analyze data our analysts identify as valuable based on patterns discovered. We collect more than 2 billion individual demographic, interest, action, search and purchase intent data points daily and package the data into smart audience segments, called Smart Data. Additionally, we partner with on and offline data partners who provide declared or demonstrated – not panel based – data to maximize scale.

2. How does Lotame qualify and categorize Smart Data?

As raw data filters into Crowd Control, Lotame’s premier data management platform, two technological processes classify the data:

(1) Lotame’s proprietary technology collects behavioral data through the site’s URL and uniquely identifies patterns and information in the site’s content to create a set of rules. Using these rules, Lotame transfers data via a BCP tag on every page into Crowd Control’s behavioral taxonomies.

(2) A supplementary manual review process minimizes import error, which yields the most accurate and valuable data in the industry.

3. How does Lotame take vast amounts of unorganized data and make it valuable to marketers?

Crowd Control, Lotame’s cutting-edge data management platform, organizes each behavioral data point into one of 1,000 category folders, or taxonomies. For example, when someone searches for the New York Jets, they are identified as having an interest in football, the Jets and the NFL, and the data is categorized accordingly. This gives marketers the option to select and target audiences wide in scope, such as “sports and recreation,” or the option to target a more granular audience such as “NFL fans.”

4. Brand optimization is key to my marketing objectives, is Smart Data good for brand campaigns?

We’ve spent five years leveraging Smart Data to optimize campaigns for our Media Network. This experience enables us to arm our partners with valuable insights on how to most effectively and efficiently use audience data to propel campaign success.

Leverage Smart Data to:

- Lift campaign performance for the metrics that matter most to brand marketers – awareness, intent and favorability.

- Gain access to the only ready-to-target Influencer action data in the business, including blogging, rating, uploading sharing and commenting.

- Glean superior audience intelligence to maximize campaign success in real time, and leverage post campaign reporting to plan future marketing efforts.

5. How many unique users does Lotame reach across all categories?

At Lotame, we have a slightly different definition of unique. To us the true value of a unique is not how many there are, but how much you know about each one of them.  With this idea in mind, not only do we have a gigantic pool of 130mm uniques in the U.S., that pool is the most data-rich the industry offers.

6. Where can I find a list of Lotame’s 100 pre-packaged audiences?

Please click here to find a comprehensive list of Lotame Smart Data audience segments. If you don’t find exactly what you need, Lotame will tailor a custom audience to meet and exceed your marketing objectives.

7. How often are your segments refreshed?

Our segments are refreshed in real time.  As soon as a user goes to a site, we begin collecting data.  We categorize the data within 24 hours, and the audience segments are automatically updated.

8. How can I access Lotame Smart Data?

Much like we built our technology to be completely flexible, we’ve made the way smart marketers access data flexible too:

• Self-serve: You log in to Crowd Control’s Audience Building platform and create custom audience segments to target your most relevant consumers and purchase the audiences in real time bidding.
• Managed Service: You contact us to access a dedicated team assigned to your business and we build Smart Data audience segments customized to your needs.
• Channel Partners: Access Smart Data prepackaged audience segments through our many partners, including AppNexus, Invite Media, TURN, MediaMath, BlueKai, Adbrite, Yahoo RMX and more.

9. What are your primary data verticals?

We designed each of our prepackaged audience segments to cover the major verticals that matter most to brand marketers. These verticals include but are not limited to:

• CPG
• Automotive
• Travel
• Finance
• Advocacy
• Entertainment (Movies, TV)
• Fashion
• Gamers (online and offline)
• Green Living
• Technology