Smart Data Segments
Accurate, scalable audience targeting is a critical component in successful branding campaigns. Lotame, the leader in audience solutions, has developed Smart Data segments to reach even the most granular audience with ease.
In order to segment more than 100 pre-packaged audiences proven to lift brand metrics, we leveraged five years experience with hundreds of marketers, thousands of campaigns and billions of data points. These segments are available to buy and activate via Adap.TV, AdBrite, AppNexus, Audience Science, BlueKai, Invite Media, Right Media Exchange, Turn or directly from Crowd Control, Lotame’s Data Management Platform.
Smart Data segments:
We offer all-inclusive audience segments such as Sports, Travel, or Movies, as well as refined sub-segments such as Golf, Vacation, or Comedy, that solve for every marketing challenge.
Age
18-24
25-34
35-44
45-49
50-54
55-64
65+
Affluent Households
Declared data based on census-level info.
Animal Lovers
Consumers who visit sites and read articles with content related to animals
Sub-segments
Cat Lovers
Dog Lovers
Pet Owners
Art
Consumers who read content, articles or upload photos about art.
Automobiles
Search-level, intent data from consumers who have navigated to pages about vehicles.
Sub-segments
- Sports cars
- Compact-sized cars
- SUVs
- Mid-sized cars
- Full-sized cars
- Hybrid cars
- Luxury cars
Bloggers
Those who have created blogs or blogged about various topics online.
Books and Magazines
Consumers who navigate to pages, read articles, review or comment on books and magazines.
Computers and Software
Those who have declared interest, navigated to pages, or commented on computers and software.
Dieting and Weight Loss
Visitors who read and interact with and navigate to content related to dieting and weight loss.
- Weight Loss
- Weight Management
- Nutritional Foods
Electronics and Gadgets
Consumers who read up on the latest gadgets and shop online for electronics.
Fashion and Beauty
Those who visit and interact with blogs and sites related to fashion, beauty and trends.
Sub-segments
- Jewelry, Watches and Accessories
- Cosmetics
- Clothes Shopping
- Trendsetters
Food and Beverages
Consumers who have declared an interest in food and beverages and who read and interact with related content.
Sub-segments
- Cooking and Recipes
- Restaurants and Dining
Green Living
Consumers who read articles, blog, and interact with environmental content
- Green Party
- Green Living
- General Nature & Environment
- Environmental
Health and Fitness
Those who have declared an interest in Health & Fitness or navigated to pages, read articles, uploaded photos, etc. about Health & Fitness
- Exercise – Fitness
- Nutritional Foods
- Physical Fitness
- Nutrition
- Fitness
- Running
- Weightlifting
- Alternative medicine and health
- Children’s Health
- Men’s Health
- Natural Health
- Women’s Health
- Weight Management
- Weight Loss
Home and Family
Consumers who visit and interact with content related to family health.
Home Audio and Video
Those who declare interest, navigate to pages, and comment on home audio and video.
Mobile Phones
Search-based intent data from consumers who visit pages related to mobile phones.
Motorcycles
Consumers who navigate to pages or read articles about motorcycles.
Movies
Consumers who have viewed movie trailers or reviews and who have declared an interest in movies.
Sub-segments
- Action and Adventure
- Children and Family
- Comedy
- Drama
- Romance
- Sci-Fi
Moms
Consumers who have registered as female and as having one or more children.
Music
Consumers who download music, read music-related content, and navigate to music-dedicated pages.
Sub-segments
- Hip Hop and Rap
- Country
- Pop
- Rock
News and Current Events
Site visitors who navigate to sites to read articles or who blog, comment on, or interact with news.
Online Dating
Site visitors who register for online dating profiles or navigate to online dating sites.
Online Video
Consumers who click on and watch online video to completion.
Parenting
Site visitors who declare they are a parent and who interact with parenting-related content.
Personal Finance
Consumers who seek financial advice or read content related to finance.
Photography
Those who declare an interest or navigate to pages about photography
Photo/Video Uploaders
Consumers who upload video and photos.
Pop Culture
Consumers who view and interact with content related to pop culture and celebrity gossip.
School and Education
Visitors with a declared interest in school and education and who read related articles.
Sub-segments
College Students
Science and Mathematics
Social Media Users
Those who visit online forums, login to or follow on Facebook, tweet, or join chat rooms.
Sports
Enthusiasts who visit and interact with sports related sites or who participate in online fantasy sports leagues.
Sub-segments
- Baseball
- Basketball
- College Sports
- Football
- Soccer
- Golf
- Fantasy Sports
- Motor Sports
- Hockey
Television
Consumers who view television online or read and interact with television-related content.
Sub-segments
- Animation and Cartoons
- News
- Comedy
- Drama
- Reality
Travel
Consumers who book, navigate to, and comment about travel online.
Sub-segments
- Domestic
- International
- Vacation
Video Games
Consumers who play online games and interact with video game-related content.
Sub-segments
- Console Games
- Handheld Games
- Online Games
Web Design and Digital Art
Site visitors who are interested in and read content about web design and digital art.
