New Profile Report Gives Additional Insight About Audiences
Thursday, January 13th, 2011
Crowd Control’s new Audience Profile report gives platform users additional insight about an audience. Regardless of how the audience is… More >
News
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Why Some Publishers Still Don’t Sell Data — and Why More Should
Wednesday, October 6th, 2010
Today AdAge ran our article titled “Why Some Publishers Still Don’t Sell Data – and Why More Should.” We encourage… More >
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Lotame CEO Andy Monfried Interviewed by John Ebbert for AdExchanger
Monday, September 13th, 2010
Today we have the big interview by Andy Monfriend, Founder and CEO of Lotame, with John Ebbert, founder and publisher… More >
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Lotame’s statement on The Wall Street Journal article dated July 31, 2010
Sunday, August 1st, 2010
Lotame is absolutely committed to providing you with the transparency, choices, and tools necessary to manage your privacy in relation… More >
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Making Transparency Real
Friday, June 25th, 2010
AdExchanger published a piece today titled “Making Transparency Real,” written by Lotame’s CMO Eric Porres. In this article we break… More >
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The Click-Through That May Be Hurting Your Brand
Monday, June 21st, 2010
Today, AdAge posted an article penned by Lotame’s CMO, Eric Porres, titled “The Click-Through That May Be Hurting Your Brand.”… More >
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Lotame featured in April OMMA Magazine "Come Undone" article
Wednesday, April 14th, 2010
OMMA Magazine’s April 2010 “Come Undone” feature article includes Lotame and an interview with CMO Eric Porres on the evolving… More >
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Why ad networks are no longer ad networks
Monday, March 15th, 2010
In an article for iMediaConnection, Dan Reich, Lotame’s director of new business development in NY, explains why: Marketers should make… More >
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Beyond the Click-Through
Monday, February 15th, 2010
Lotame’s CMO Eric Porres provides an in-depth article for AdWeek on why outdated DR metrics–in particular CTR–are an impediment to… More >
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DSPs Are Not Just Cookie-Monsters
Thursday, February 11th, 2010
You heard it here first, or rather, heard it from Andy Monfried, CEO of Lotame, on AdExchanger. A morsel: There’s… More >
