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Crowd Control: The Leading Data Management Platform

Crowd Control, the most feature-rich Data Management Platform (DMP) in the industry, services publishers and advertisers equally well. It is the first and only full stack DMP boasting the cleanest, most intuitive and user-friendly technology developed by the foremost experts in the industry.

Crowd Control’s sophisticated algorithms and expansive database of audience data enables publishers and advertisers to directly monetize data and find the right audience for online marketing campaigns.

Crowd Control for publishers provides dynamic, flexible solutions that:

Optimize inventory — pair data with media to not just target, but actually reach qualified audiences.

Boost value — leverage insight-rich analytics that inform present and future planning.

Scale audiences — layer in third party audience attributes to validate and scale key segments.

Unlock revenue — enter the lucrative data marketplace and maximize profits with control and transparency.

 

Crowd Control for marketers provides feature-rich, intelligent solutions that:

Activate receptive audiences — build complex audiences and seamlessly target them across media outlets.

Scale audience segments — Affinity Reports identify related audience attributes not initially considered.

Increase campaign performance — reach audience segments with the highest likelihood to perform desired behaviors such as interacting, clicking and viewing a video to completion.

Real time intelligence — cater creative planning and campaign delivery to align with target audience interests and habits.


Learn more about the Crowd Control platform from the team in this video:

In the past 33 seconds, Lotame has collected and categorized 3379.47 new audience data points.