1. Why did you name the platform Crowd Control ?

Crowd Control is aptly named because it does just that – it brings understanding of and thereby structure to your audience. On average, there are 42 data points generated per page view, per site online. Now think about how much data is produced per day, week, month or year across the web. Crowd Control takes the flood of online data and makes it manageable, actionable and valuable for publishers and marketers.

2. How do I implement Crowd Control on my site? Will it take a lot of time and resources for my tech team to activate?

To the contrary. Crowd Control was designed to be easily implemented and it requires virtually no upfront time or resource investment. Publishers can deploy Crowd Control in minutes, not days, because all it requires is two lines of code on your site to enable Crowd Control to start gathering, organizing and analyzing the data available.

3. Will Crowd Control work with the rest of my technology infrastructure and operations?

We built our technology to be completely flexible, enabling publishers to fully integrate with all major ad-serving platforms, data sales tools and CRMs.

4. Who leverages Crowd Control to activate audiences on their site?

Companies like Condé Nast and Blogher use Crowd Control to turn data into dollars. Learn more about Condé Nast’s partnership with Crowd Control.

5. Privacy controls?

Crowd Control was designed from the ground up to exceed industry self regulation and compliance standards and protect the privacy of site visitors through enhanced transparency and tools. These tools enable publishers and visitors to manage privacy preferences as they choose. For more information, visit the Consumer Privacy Center.