Audience Snapshots

As the market leader in audience segmentation, Lotame has a unique opportunity to educate the marketplace on online consumer behavior. Drawing from Lotame’s extensive aggregated data set, our Research & Insights team develops audience snapshot reports to service the needs of our clients and the industry. Need some audience love? Send your audience request to audience@lotame.com and we’ll see what we can do for you.

June 23rd, 2010

AUTO ENTHUSIASTS

Over 394 thousand unique automotive enthusiasts across Lotame’s network.

June 16th, 2010

DEMOCRATS

Over 3 thousand unique people across Lotame’s network reporting on their political affiliation.

June 14th, 2010

HEALTH & WELLNESS

Over 256 thousand unique health & wellness-interested consumers across Lotame’s network.

June 11th, 2010

HISPANICS

49 thousand unique people in the US who either declared their ethnicity as Hispanic or had a Spanish-localized browser.

June 7th, 2010

INFLUENCERS

Over 2 million unique influencers across Lotame’s network.

June 1st, 2010

MOMS

Over 120 thousand unique moms across Lotame’s network.

May 27th, 2010

MOVIES

Over 2.6 million unique movie fans across Lotame’s network.

May 13th, 2010

REPUBLICANS

Over 3 thousand unique people across Lotame’s network reporting their political party affiliation.

March 10, 2010

POLITICS

Over 1.25 million people with varying political interests and party affiliations.

February 18, 2010

NINTENDO WII GAMERS

Over 12,000 gamers who own a Nintendo Wii or engaged with content related to the Wii game console.

February 13, 2010

PLAYSTATION 3 GAMERS

Over 36,000 gamers who own a Playstation 3 or engaged with content related to the Playstation 3 game console.

February 11, 2010

XBOX 360 GAMERS

Over 14,000 gamers who own an Xbox 360 or engaged with content related to the Xbox 360 game console.

February 05, 2010

TROPICAL TRAVELERS

Over 11,000 people with interests in vacation travel to tropical or international beach destinations.

In the past 33 seconds, Lotame has collected and categorized 3379.47 new audience data points.